Marketing
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. In 2017, The New York Times described it as “the art of telling stories so enthralling that people lose track of their wallets.
The course will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry, such as advertising, direct marketing, promotion marketing, marketing research, and planning.
Our marketing courses have been developed according to the requirements of the Australian Qualification Framework (AQF), to which students can apply for further study paths in Australia.
Program fee:
- Program fee: Rs.60,000/=
- Payment method: Two installments (1st payment = Rs.40, 000/=, 2nd payment = Rs.20, 000/=)
- Basic Home Need categories
- Customer Behavior
- Occupational Behavior
- Stacking and convening the goods
- Introduction to storekeeping (FIFO/LIFO)
- Frozen food handling and temperature control
- Record and report maintenance.
- Food hygiene and safety regulations
- 5s Philosophy
- Garbage collection and waste management
- Cleaning equipment and material handling
- Cleaning procedures
- Uniform maintenance and personal health
- English vocabulary for the relevant field
- Introduction to the work study
- Duties and responsibilities for a salesperson
- Deliver information to the immediate office
- Team leader and supervisor duties
- Attendance Maintenance
- Maximize profit and minimize loss.
- Fire safety and fire extinguisher operating
- Branding or displaying the items
- Display Name Board and Coding
- Quality control system and introduction of TQM
- Orientation of the relevant work place
- Value-added service
- Introduction of CCTV and ample parking
- Good receiving, transferring, and returning
- Cashiering and cash carrying/safety
- Goods return and changing
- Packing and delivery instructions
- Goods damages and waste control
- How to Manage Emergency Incidents
- Leadership qualities and team leader duties
- Basic first aid
- Completion of G.C.E. O/L or equivalent
- English with Sinhala Language
- January / June
- Duration – 6 months + Internship With salary paid ( 3 months )
- Face to face, computer-aided
- Combination and theory Practical and Project Assessment
- Diploma of Customer Care and Marketing
- Sales Executive, Sales Assistant, Documentation Executive, Receivable Officer, Inventory Controller, Cashier, Customer Care Assistant
In today’s business, marketing plays a vital role in understanding consumers and markets to enable companies to make more profitable and effective decisions. In every sector of the economy, public, private, or not, marketing is critical to the success of every business.
Managing the marketing process requires certain knowledge of both the marketplace and the implementation of the marketing mix. Our nationally and globally recognized courses provide you with the knowledge.
The course will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry, such as advertising, direct marketing, promotion marketing, marketing research, and planning.
Our marketing courses have been developed according to the requirements of the Australian Qualification Framework (AQF), to which students can apply for further study paths in Australia.
Program fee:
- Program fee: Rs.80,000/=
- Payment method: Two installments (1st payment = Rs.50, 000/=, 2nd payment = Rs.30, 000/=)
- Make a presentation.
- Articulate, present, and debate ideas.
- Apply digital solutions to work processes.
- Write complex documents.
- Profile the market
- Conduct market research.
- Develop product knowledge.
- Apply marketing communication across a convergent industry.
- Develop and apply knowledge of the marketing communication industry.
- Edit texts
- Analyze consumer behavior.
- Design direct response offers
- Design and develop an integrated marketing communication plan.
- Coordinate advertising research.
- Develop a media plan.
- Plan e-marketing communications.
- Interpret market trends and developments.
- Research global design trends.
- Identify and evaluate marketing opportunities.
- Undertake project work.
- Plan market research.
- Plan direct marketing activities.
- Implement and monitor marketing activities.
- Conduct a marketing audit.
- Completion of G.C.E. A/L or equivalent
- English with Sinhala Language
- January / June
- Duration – 9 months + Internship With salary paid (3 Months )
- Face to face, computer-aided
- Combination and theory Practical and Project Assessment
- Advanced Diploma of Marketing
- Marketing Manager, Executive Marketing Officer, Sales Representative, Sales Supervisor, Marketing Assistant
In today’s business, marketing plays a vital role in understanding consumers and markets to enable companies to make more profitable and effective decisions. In every sector of the economy, public, private, or not, marketing is critical to the success of every business.
Managing the marketing process requires certain knowledge of both the marketplace and the implementation of the marketing mix.
Our nationally and globally recognized courses provide you with the knowledge.
The course will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry, such as advertising, direct marketing, promotion marketing, marketing research, and planning.
Our marketing courses have been developed according to the requirements of the Australian Qualification Framework (AQF), to which students can apply for further study paths in Australia.
Program fee:
- Program fee: Rs.120,000/=
- Payment method: Two installments (1st payment = Rs.80, 000/=, 2nd payment = Rs.40, 000/=)
- Develop an advertising campaign.
- Manage advertising production.
- Executive an advertising campaign
- Evaluate campaign effectiveness.
- Design and develop an integrated marketing communication plan.
- Evaluate international marketing opportunities.
- Manage international marketing programs.
- Develop organizational marketing objectives.
- Manage the measurement of marketing effectiveness.
- Develop a marketing plan.
- Develop and implement strategic plans.
- Provide leadership across the organization.
- Completion of G.C.E. A/L and Diploma of Marketing and Communication or equivalent
- English with Sinhala Language
- January / June
Duration – 12 months + Internship With salary paid ( 6 months )
- Face to face, computer-aided
- Combination and theory Practical and Project Assessment
- Bachelor of Marketing / Bachelor of Commerce
- Marketing Executive, Sales Representative, Sales Supervisor, Marketing Assistant
Dual Qualification
We offer a dual qualification program for a 1-year study duration, including a paid internship, for which students are eligible to apply for credit exemption for the bachelor program.